The Center for a New American Dream
Discover ways to rethink your relationship with "stuff," better balance work and life, avoid advertising, protect your children from marketing, and become more self-reliant.
Below is just a snippet from an article on their website that hit home for me.
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PATHWAYS INTERVIEW: Wendy Philleo –
Redefining the American Dream
by Daniel Redwood, March 12, 2013
“Advertising really took off in the last 50 years, but it has spread into all facets of our lives in just the last two decades. We have to understand that so much
money is put into research on how to manipulate us, on the psychology of manipulation and persuasion. The first thing is to recognize that this is happening, that we’re being taught to feel that we are lacking something by all of this marketing directed toward us.
…Everywhere we look now, we see messages about what constitutes “success”—making a lot of money, owning a lot of things. So it’s really difficult to get away from that definition of success and the idea that shopping is vital to who we are.
When the sky’s the limit,
it’s very difficult for a person to feel like they have enough. “
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Okay so they have a lot of good things to say and a ton of ways to think about the way we each are choosing to live our lives. Does this new American dream fit for everyone? How does it change the long term goals for businesses trying to increase their profits and contribute to the investment opportunities for our retirement plans?
Where is the balance and how will it effect the lives of our children?
While I agree with most of what they have to say about stuff and not spending your hard earned money on inferior products that are not made to last. I have to wonder if we all quit spending what would be the true economic impact?