We have been persuaded!

Over the past 100 years we have been persuaded to become the ultimate consumer, perhaps against our will, and most definitely without our conscious knowledge. 

Below is from "A Brief History of Consumer Culture" published on The MIT Press Reader. Which is an article adapted from Kerryn Higgs book “Collision Course: Endless Growth on a Finite Planet”

Sobering words to ponder:

Frederick Allen wrote in1931, “Business had learned as never before the importance of the ultimate consumer. Unless [the consumer] could be persuaded to buy and buy lavishly, the whole stream of six-cylinder cars, [], cigarettes, rouge compacts and electric ice boxes would be dammed up at its outlets.”

"President Herbert Hoover’s 1929 Committee on Recent Economic Changes welcomed the demonstration “on a grand scale [of] the expansibility of human wants and desires,” hailed an “almost insatiable appetite for goods and services,” and envisaged “a boundless field before us … new wants that make way endlessly for newer wants, as fast as they are satisfied.” In this paradigm, people are encouraged to board an escalator of desires (a stairway to heaven, perhaps) and progressively ascend to what were once the luxuries of the affluent."

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